(Branding, Illustration, Layout, Photography)

Introducing a new chapter in Jacksonville baseball…

… the Jacksonville Jumbo Shrimp, embracing the heart of Jacksonville’s identity and heritage. As Florida’s largest city, yet in many ways a richly connected and close-knit community, Jacksonville is truly a “Big Small Town.” It has unique water geography as the River City on the First Coast. The Jacksonville Jumbo Shrimp represents those themes and expresses the “Affordable Family Fun” of minor league baseball.

The 2022 season showcased this identity to the fullest. From tickets to suite books, social to in-stadium graphics, the name of the game is…

Affordable! Family! Fun!